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Swatch Watches: Innovation that Won't Break The Bank

If you remember the world in the early eighties - a world in recession - you will probably remember the onset of Swatch Watches. They made waves (and were all the rage) when they released their new style of watch. It is a story of world wide success in the watch industry. A simple plastic watch that they could manufacture to compete with the more advanced Japanese manufacturers at that time, went on to become one of the most popular watches in the world.

What you probably don't know however is that Swatch, in some ways, saved the Swiss Watch industry with their innovation. At the time technology was what sold products, and to put it simply the foreign manufactured watches surpassed the more traditional Swiss watchmaker in this area. The Swiss watch industry was in trouble, but Swatch had an answer.

The answer was what has become known as the Swatch Watch. A slim plastic banded watch with a movement that was made with only 51 components. These slim watches gained instant world wide popularity and Swatch earned its name as the biggest watch manufacturer in the world. Suddenly as Swiss manufacturer was putting the same technology into their watches as their competition. Not only that, but the Swatch was was slimmer, sleeker, stylish, and truly innovative for their time.

Since that time, as technology has advanced, they have kept up with the times. Their line up now includes different lines of slim, stylish watches, but one thing remains the same. Swatch Watches are known for innovation, style and quality.

In our online shop we carry a broad range of ladies Swatch Watches. Each watch is backed by a full two year warranty, and comes packaged in the original Swatch box. We also offer free delivery anywhere within the UK.

The next time your looking for something slim and stylish in a watch, remember the Swiss manufacturer that has become one of the the largest watch makers in the World. With that title, the quality of these timepieces has never been compromised, and you can have confidence in your Swatch Watch.

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