Timex - One of the largest manufacturers of high quality watches in the world. A timex watch is known for its dependability and manufacturing quality. Timex watches are the pioneers of
Indiglo technology, which lights the entire dial of the watch with the push of a button.
Timex Watches - 150 Years and Counting
With more than 150 years of history as a watchmaker, Timex is one company that knows watches. As America's first watchmaker Timex carved their name in the industry early, and their brand is still a household name even now.
Timex watches began way back in 1850. At that point the company was known as Waterbury Clock. They were the first company in America to make clocks affordable to the common people. Their shelf and mantel clocks were reliable and quickly became very popular throughout America.
In the 1880's Waterbury began to market its first watch. The product was known as the Yankee pocket watch. Between 1880 and 1920, working with mass marketer Robert H. Ingersoll, Waterbury sold over 40,000,000 of their Yankee model watch throughout the US and Europe.
Throughout the first half of the 20th century, Timex watches can boast other big successes. They made America's first popular wristwatch in 1917. The watch was designed and produced at the request of the US army during WWI. During the 1930's they found huge success with their Disney branded Mickey Mouse watches. In the 40's the company was renamed the US Time company and put all of their efforts into manufacturing timing devices for artillery and anti-aircraft devices.
It wasn't until the 1950's that Timex watches began to produce the product that would make them one of the world's largest watchmakers. In 1850 they produced one of the most popular watches ever marketed in North America. The product was simply known as Timex. With their hugely successful marketing campaigns ("Timex, takes a licking and keeps on tickingā), they quickly grew the Timex brand into the largest brand in the US. By the end of the 1950's one out of every three watches sold in the US was a Timex.
Having completely taken over the low-price watch markets, during the 1960's and 70's the company took the name Timex Watches, and began to produce higher end products as well.
Today Timex Watches produces a full line of men's and ladies watches in many styles. From fashion watches to the ultra-elegant, Timex likely makes a watch that fits!
